Bunch's position is clear: "Men are loving and express their full range of emotions and women are valued, respected and honored. That is the core of the definition of manhood." Fundamentally, it is about "valuing who a woman is, respecting her, not objectifying her, not treating her as property and seeing her as equal to men."
What may be considered an interesting truth about this calling is that men gain as they give up "the perceived entitlement and power." Bunch identifies that the entitlement is not ours, it is what society has structured for men, based on privileges given, passed down and reinforced. Bunch profoundly identifies that "as we give that up, we gain our humanity, a better sense of who we are, and the respect from family members and loved ones, particularly women. They respect us because of our humanity, not because of fear."